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  • Online company combines charity fundraiser with defibrillator campaign

    Henry James

    AN online provider of workplace products and services, based in Skelmersdale, has combined a fundraiser for the British Heart Foundation with its ongoing campaign to encourage businesses nationwide to install lifesaving defibrillators for colleagues and customers.

    As part of the campaign, Direct365 surveyed a number of its customers about their understanding and use of defibrillators in the workplace.

    For each survey respondent, the facilities management firm, based at Parkside Place on the Oasis Business Park at East Pimbo, has donated £5 to the British Heart Foundation, raising a grand total of £800 for the charity.

    The company is currently rolling out the findings of its survey which has revealed that 52% of the businesses questioned have never considered buying, or bought, a life-saving defibrillator.

    There is currently no UK legislation that requires organisations, including schools and colleges, to install an AED unit, although many governing bodies have issued guidance suggesting that defibrillators should be made available.

    Kathryn Skinner at Direct365, said: “Research from the Arrhythmia Alliance shows that over 100,000 people in the UK suffer sudden cardiac death. Of these people, survival rates would improve five-fold if a defibrillator was available.

    “The facts surrounding the number of defibrillators available across UK businesses is quite shocking. We want to raise awareness of the importance of the units, as well as educate businesses and individuals on the use of them.

    “It also seemed significant to add an element to the campaign to raise money for a relevant cause, so as well as raising awareness, we are making a real difference to people.

    “British Heart Foundation’s mission is to win the fight against cardiovascular disease, so it was an obvious fit for us to support them.”


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