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  • Shoppers back council’s chewing gum campaign

    Tom Martin

    SOUTHPORT residents have backed a campaign to rid the town of chewing gum litter.

    Sefton Council launched their new 'Gumbelieveable' campaign on Saturday, September 29 when they called upon the support of local shoppers on Chapel Street to get behind the initiative.

    They teamed up with Chewing Gum Action Group to hand out special packs to gum lovers, in a bid to combat the amount of gum which is dropped on the street.

    The launch saw hundreds of packs being handed out to residents and tourists along the busy high street, as well as A3 chewing gum boards being erected for people to stick their used gum to.

    Banners warning people not to risk hefty fines have also been placed outside Sefton-run leisure centres and beer mats have been handed out to businesses to further reiterate the Gumbelievable message.

    Cllr Paulette Lappin, Sefton Council's Cabinet Member for Regulation and Compliance, said: "It was great to see that we have the support of so many businesses and residents in our campaign.

    "Dropping gum, like any form of litter, is a disgusting and unsightly thing to do and you can be fined so we are making sure there is no reason to do it!

    "The packs we handed out contain dozens of disposable wrappers which gum lovers can carry around with them, or failing that, we placed 'gum boards' along Chapel Street for people to stick their used gum to.

    "We are doing all we can to raise awareness of this issue and we continue to spread the message far and wide, nobody can have an excuse to drop gum."

    The Chewing Gum Action Group works with local authorities and business improvement districts (BIDs) every year.

    In 2016, 11 campaigns were run across the UK and saw a 36% average reduction of dropped gum in monitored areas.

    The group also provides councils with a campaign pack that they can use in their areas.

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