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Supermarket chain gives a boost to a range of charities during the coronavirus lockdown

Supermarket chain gives a boost to a range of charities during the coronavirus lockdown

by Danielle Thompson (May 2020)

A SUPERMARKET chain have donated £26,000 to 21 local good causes, including Formby Little Theatre, Ormskirk Football Club and Woodlands Animal Sanctuary in Holmeswood.

The Co-op has given local causes in Merseyside a funding boost through its Local Community Fund, money which has been raised by Co-op Members and through the sale of carrier bags.

The chain is a long-term supporter of local good causes who already do amazing things in the community, many of which are adapting their work to help others during the coronavirus outbreak. Co-op members receive a 5% reward every time they purchase own brand goods and services with a further 1% per cent going to local causes. Since the scheme began in 2016 more than 21,000 local causes across the UK have received over £60m.

The Co-op Members’ Coronavirus Fund has been established so that the Co-op’s 4.6 million members across the UK can donate their unspent rewards, totalling more than £30m, into these vital areas. The 5% reward members receive is held in an online wallet which can be redeemed on future purchases. By visiting the Co-op’s website members will be able to donate the existing money in their wallet to the fund.

The Co-op’s CEO Steve Murrells has kicked started the fund by donating 20% of his salary over a three month period.

Rebecca Birkbeck, director of community and shared value at the Co-op, said: “The local community fund is now a well-established way of supporting local causes who help to make communities safer, happier, and healthier places to live.

“All the local community causes we’re connected to are at the centre of helping their communities. We’ve increased the payout to give the causes a vital cash injection to help them continue the essential work they do in the community at this time of crisis and difficulty for so many people.”

The Co-op has also announced the national launch of Co-operate - an online community centre, available at https://co-operate.coop.co.uk/support. It connects vulnerable people to local and national support initiatives, but also to volunteers who are willing to run virtual events such as exercise classes, music groups, or arts and crafts classes for others, across the country.

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