CROSBy Lakeside Adventure Centre will be given a £3million facelift after plans were given a green light by Sefton Council.
The local authority, which owns the facility, opted to press ahead with the ambitious proposal at a Planning Committee meeting on Wednesday, July 22 and their decision paves the way for work to begin at the site.
The council first unveiled the plan in November last year after admitting the centre has an “identity crisis” and financially it was suffering “significant annual losses”.
Crosby Lakeside is a multi-purpose facility, with hotel rooms, leisure facilities including a gym as well as a bar and restaurant.
Some of the changes involve a new entrance lobby, space for 38 bedrooms, a 2,200 sq ft conference and events space, a roof terrace, a complete remodel of the building and a refurbished bar and restaurant.
The council also wants to create a ‘bunk barn’, which would be used to accommodate school children, club members, or businesses visiting for team-building exercises. The planning application states: “In the current challenging economic climate Sefton Council is looking to maximise revenue streams from all its assets including Crosby Lakeside Adventure Centre which currently incurs significant annual losses.
“Overall the existing centre suffers from an identity crisis, there are various individual facilities housed within the building however it is difficult to recognise and differentiate between the various areas which provide the individual services housed within the centre.
“The internal layout of the centre is uncoordinated, fragmented and disjointed. The services which are provided by the various individual facilities can clash which can render certain areas operationally unusable resulting in areas becoming underutilised. This leads to an inconsistency of service, a public perception of unreliability and ultimately loss of revenue.
“Additionally, each facility is lacking the infrastructure required to develop and market the individual services on offer and improve efficiency and profitability.
“The existing centre is unable to project a coherent identity and market the services it offers, therefore delivery of services is inadequate, uncoordinated and unprofitable.
“The centre should be developed as a coastal gateway by creating a destination attraction and vibrant community hub.”