Southport Lifeboat launches new safety campaign

Southport Lifeboat launches new safety campaign

by Tom Martin (April 2021)

Southport Offshore Rescue Trust has launched a new tidal safety campaign – #ItsBehindYou – to remind beach visitors of the need to be on the lookout for tides when enjoying Sefton’s beaches. 

The Trust was called upon countless times during last year’s busy summer season to rescue cut-off beachgoers. In anticipation of another busy spring and summer, the safety campaign has been instigated to ensure everyone knows about the dangers of becoming cut-off by the incoming tide. 

Banners with a special QR code have been placed along the Ainsdale and Southport coastline. When scanned, the code takes the beach user to Southport Lifeboat’s website which contains the day’s tidal information, information on the #ItsBehindYou campaign, along with further coastal safety advice.

Many people are unaware of the movement of nearshore waters. While it may appear that waves undergo a simple cycle; it can in fact create dangers for beachgoers.

#ItsBehindYou aims to inform the public about the basics of tidal phenomena and encourages beach visitors to check the tide times each and every time they visit the coast. Those visiting the borough’s beaches are also urged to be aware of their surroundings and ultimately to check behind them to identify whether they are at risk of becoming cut-off.

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