World’s first charity embassy to open at Pleasureland to support Alder Hey

World’s first charity embassy to open at Pleasureland to support Alder Hey

by Danielle Thompson (May 2021)

THE first ‘charity embassy’ in the world will open at Southport Pleasureland next month to help raise funds for Alder Hey Children’s Charity.

A short, informal and fun inauguration ceremony will be attended by VIPs, politicians and local family and education organisations when the Embassy opens on Tuesday, June 1.

Liverpool-based consuls from 17 international consulates in and around the city have been invited to join the celebration. Representatives from the charity, as well as from the family attraction who have organised the event, will also attend on the day.

After the Embassy crest is revealed, one of Alder Hey Children’s Charity’s child ambassadors will raise the new flag to declare the ‘child-scale’ building officially open. The ceremony will be followed by an ice-cream and candyfloss reception before VIP guests and their families are invited to enjoy the park’s rides and attractions by Pleasureland chief executive Norman Wallis, who built the Alder Hey Embassy as part of his commitment to a new partnership with the charity.

In line with diplomatic tradition, the new Embassy represents a piece of the charity’s territory within the park.

The Alder Hey Embassy, set in its own gardens at the heart of the park, will provide a base for charity representatives during fundraising events at Pleasureland. The charity’s work is dedicated to supporting Alder Hey Children’s Hospital.

Norman Wallis said: “We are really happy to do this for Alder Hey Children’s Charity. They are our chosen charity and we want them to feel at home so we thought, what better way to do that than create an authentic ‘home from home’ with a dedicated Embassy.

“The charity raises vital funds to help make Alder Hey Children’s Hospital a truly world class, patient-friendly hospital for the 330,000 patients and families they care for each year and we are sure park visitors will consider supporting a charity that is so important to us all.”

Search for news

Popular in the last 7 days