Booths supermarket boss liked Edgar’s fruity salad so much he’s now their youngest supplier!

Booths supermarket boss liked Edgar’s fruity salad so much he’s now their youngest supplier!

by Henry James (May 2021)

WHEN Edgar Johnson, from Mere Brow, contacted Booths supermarkets for advice about his brand of fruit snack pots called ‘Famly Fuit’ at the age of six, he had no idea they would reply and make him their youngest supplier.

Edgar, now aged seven and, wrote to Booths director, Graham Booth, about his ‘kitchen table’ start-up business making healthy fruit salads, which he started up with his mum, Jane Johnson.

Edgar’s mum is on a gluten free diet, which makes fresh fruit salad, the perfect family pudding - “famly fuit” is what Edgar calls it.

Edgar was convinced his mother’s recipe should be sold in supermarkets and set about to making it happen.

Jane Johnson said: “It all came from Edgar, he thought the salad was so good it was worth sharing and he designed the logo himself, we started packaging it up for local bake sales and farmer’s markets and it just took off.”

Interested in how the supermarkets make up and retail fruit pots, Edgar wrote to Graham Booth, who put them in touch with the fruit buyer David Morris.

Initially, the Booths team gave Edgar and his mum a virtual tour of Booths manufacturing (due to Covid restrictions), but the team felt Edgar’s fruit pots might have wider appeal.

David encouraged Edgar and Jane to apply for the ‘Meet the Buyer’ day and after a successful online pitching session, Edgar and Jane struck a deal to supply the fruit pots to stores local to the family in Burscough and Hesketh Bank.

Fresh produce buyer David Morris said: “We were really impressed with Edgar’s initiative and entrepreneurial spirit.

“We’re so used to seeing products, particularly unhealthy ones, marketed to children.

“Having a healthy nutritious product marketed by a child, seemed a good turn of the tables and something we might try to sell in our stores.

“Anything that encourages children to eat more healthily and encourage an interested in selling top quality food and drink gets a thumbs up from Booths.”

Edgar’s Family Fruit Pots are now bavailable in Burscough and Hesketh Bank Booths.

Search for news

Popular in the last 7 days