First ‘charity embassy’ opens at Pleasureland



First ‘charity embassy’ opens at Pleasureland

by Danielle Thompson (June 2021)

THE first ‘charity embassy’ in the world has officially opened at Southport Pleasureland to help raise funds for Alder Hey Children’s Charity.

Wonderland Ambassadors Alice, the White Rabbit, the Mad Hatter and the Queen of Hearts were all in attandence for the opening ceremony on June 1.

After the Embassy crest was revealed, one of Alder Hey Children’s Charity’s child ambassadors, Frankie Bowen, raised the new flag with Pleasureland chief executive Norman Wallis to declare the embassy officially open and celebrate the charity’s partnership with the amusement park.

The event was attended by six Child Ambassadors from Alder Hey, as well as the charity’s chief executive Fiona Ashcroft, mascot Oli the Elephant and Southport MP Damien Moore. Cont. p3

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The Alder Hey Embassy, set in its own gardens at the heart of the park, will provide a base for charity representatives during fundraising events at Pleasureland. The charity’s work is dedicated to supporting Alder Hey Children’s Hospital in Liverpool.

Norman Wallis said: “We are really happy to do this for Alder Hey Children’s Charity. They are our chosen charity and we want them to feel at home so we thought, what better way to do that than create an authentic ‘home from home’ with a dedicated embassy.

“The charity raises vital funds to help make Alder Hey Children’s Hospital a truly world class, patient-friendly hospital for the 330,000 patients and families they care for each year and we are sure park visitors will consider supporting a charity that is so important to us all.”

Frankie Bowen became a social media hit when a video of him moonwalking to Michael Jackson’s ‘Billie Jean’ at his birthday party went viral on social networking site, Twitter. The video was taken just two years after Frankie was diagnosed with juvenile arthritis.

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