Football club clinch sponsorship deal with national firm

Football club clinch sponsorship deal with national firm

by Henry James (July 2021)

SKELMERSDALE United have clinched a shirt sponsorship deal with a national company.

Federal Management is a commercial debt collection agency, and since 2004 has had its head office based in Skelmersdale.

It was recently announced they have agreed to become a kit sponsor for the forthcoming 2021-2022 season.

In addition to the kit, Federal Management has also agreed to fund the purchase of a high-tech defibrillator.

Following recent events at the UEFA European Football Championships, the importance of equipment like this was highlighted.

During a match between Denmark and Finland, Danish midfielder Christian Eriksen suffered a cardiac arrest.

This new sponsorship deal began with immediate effect and will run throughout the 2021-22 season.

As part of the sponsorship, Federal Management’s company logo will be featured prominently on the kit shorts.

Federal Management has previously agreed sponsorship deals with other football clubs, most recently for Championship team Preston North End.

Ross Hooton, marketing manager for Federal Management said: “We are delighted to be able to support Skelmersdale United for the upcoming season.

“We have searched for opportunities with many football clubs across the UK, one of which was a Premiership club that wanted to partner with us.

“After some discussion, we recognised that grassroots football clubs have been those hit the hardest over the course of the Covid-19 pandemic.

“As our head office is located in Skelmersdale, we wanted to give something back to our local community and the town’s local football club was the logical choice.

“Along with the kit sponsorship, we were eager to support the club in other ways, and were pleased to help the team purchase a defibrillator.

“The safety and importance of the team and all other members of the club is of paramount importance. Hopefully, the defibrillator is never actually needed, but it will serve a purpose for everybody’s safety.”

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