A LOW carbon alternative to traditional paper ITF labels, developed by secondary packaging specialist TrakRap, based in Skelmersdale, has been shortlisted for a prestigious FDF Award.
The innovative TrakCoder system has the potential to prevent almost 600,000 tonnes of film from going to landfill – an achievement which has made it a contender in the Sustainable Packaging Initiative category of the awards, which recognise excellence for innovation, competitiveness and talent in the food and drink industry.
Launched this year by the Gorsey Placebased company, TrakCoder prints the ITF barcode label on the same material as both cold wrap and shrink wrap plastics, enabling film which might previously have gone to landfill to be fully recycled.
Martin Leeming, CEO of TrakRap, said: “We take pride in the fact that TrakCoder will not only reduce the co2 emissions generated by using paper adhesive labels, but will do so at a fraction of the cost.
“As well as offering 100% recyclability, the system lowers the costs of ITF labelling by 30%, in line with our goal to make sustainable packaging a viable financial option as well as an environmental imperative.”
The FDF Awards received more than 200 entries across the 18 award categories.
Ian Wright, chief executive of the Food and Drink Federation, said: “Those nominated exhibit the extraordinary vibrancy and resourcefulness of the food and drink industry as it faced the twin challenges of Covid-19 and the UK’s EU exit. All of those nominated are heroes.”