County’s domestic abuse campaign shortlisted for marketing award

County’s domestic abuse campaign shortlisted for marketing award

by Henry James (November 2021)

#NOEXCUSEFORABUSE, the county’s awareness campaign that brings together Lancashire agencies to tackle domestic abuse and abusive behaviours, has been shortlisted in the Best Not-For-Profit Campaign in the Prolific North Marketing Awards.

The Prolific North Marketing Awards celebrate excellence, creativity and innovation in the marketing industry in the North.

Launched in July 2020 as part of Lancashire Resilience Forum’s communications response to Covid-19, the campaign brought together local councils, Lancashire Police, support agencies, the NHS and the Office of the Police and Crime Commissioner to raise awareness of the subject and create a single access point for support via the website www.noexcuseforabuse.co.uk

Liz Riding, head of media and engagement at Lancashire Constabulary and Chair of the Lancashire Resilience Forum’s Warning and Informing Communications Group said: “I am delighted that #noexcuseforabuse has been shortlisted for the Best Not-For-Profit Campaign in the Prolific North Marketing Awards. This campaign was the first time that all agencies in Lancashire had come to together under one single domestic abuse awareness campaign. This was a positive step, not only in terms of relationship strengthening, but more importantly in reducing confusion for victims and survivors by providing a greater visibility of the support services available.”

Alison Hatton, chair of the Pan Lancashire Domestic Abuse Steering Group commented: “We want tackling domestic abuse to be everyone’s business and being shortlisted gives us a wider platform to demonstrate how domestic abuse remains a major issue in our society and how keeping domestic abuse at the forefront of people’s consciousness through the campaign is vital towards helping us eradicate abuse and abusive behaviours in our county.”

The campaign was developed and delivered by Lancashire Constabulary’s Media & Engagement Team on behalf of, and together with, partner agencies across the county. Detective Superintendent Neil Drummond, head of Lancashire Constabulary’s Public Protection Unit, who worked closely with the Constabulary’s Media & Engagement Team to create the campaign, said: “We are committed to keeping people safe and protecting those who need our help, and by working with our local communities, we believe everyone can play a role in ending domestic abuse.

“We want more people to understand what domestic abuse is and the #noexcuseforabuse campaign has provided a vital resource for our communities to enable people to know what signs to look out for and offer information, advice and support in one place.”

The campaign, now in its second phase, will continue into 2022, with the experiences of victims and survivors of domestic abuse and their advocates continuing to inform the campaign’s approach and supporting marketing tactics.

All winners will be revealed at an awards ceremony to be hosted in Mid-November.



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